Which of the Following Statements About Customer Value Is True

question 134

Multiple Choice

Which of the following statements about customer value is true?

• A) Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
• B) The greater the competition, the less important customer value is.
• C) The sure way to achieve high customer value is to offer a lower price.
• D) It is the manager's view of customer value that matters, not the customer's.
• E) None of these statements is true.

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Definitions:

Blake And Mouton

Creators of the Managerial Grid, a model for assessing leadership styles based on concern for people and concern for production.

Relationship Behaviors

Actions or patterns of action that influence the dynamics and quality of interpersonal relationships.

Authoritative Behaviors

Leadership actions that are assertive and decisive, often involving clear direction and control.

Task Behaviors

Actions focused on the logistics of job performance, including planning, organizing, and goal-setting.