Identify the Incorrect Statement Regarding Target Marketing

question 294

Multiple Choice

Identify the incorrect statement regarding target marketing.

• A) Target marketing is not mass marketing.
• B) Mass marketers cannot do target marketing.
• C) Target marketing can mean big markets and profits.
• D) Marketing-oriented managers practice "target marketing."
• E) It aims at a marketing mix that is tailored to fit specific target customers.

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Definitions:

Amount of Exercise

The volume or duration of physical activity that an individual engages in, typically measured in terms of frequency, intensity, and time.

Independent Variable

In an experiment, the variable that is manipulated or changed by the researcher to observe its effect on the dependent variable.

Correlational Study

A research method that examines the relationship between two variables to determine if a statistical association exists, without establishing cause-and-effect.

Statistically Significant

A measure indicating that the likelihood of a particular result occurring by chance is low, and thus, the result can be considered to have genuine association.