Identify the Incorrect Statement Regarding Target Marketing

question 294

Multiple Choice

Identify the incorrect statement regarding target marketing.

• A) Target marketing is not mass marketing.
• B) Mass marketers cannot do target marketing.
• C) Target marketing can mean big markets and profits.
• D) Marketing-oriented managers practice "target marketing."
• E) It aims at a marketing mix that is tailored to fit specific target customers.

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Definitions:

Racemate

A mixture of equal amounts of two enantiomers, which are molecules that are mirror images of each other.

Achiral Product

A chemical product that is superimposable on its mirror image and does not display chirality.

Secondary Alcohol

An alcohol in which the hydroxyl group (-OH) is attached to a carbon atom that is connected to two other carbon atoms.

Ethylmagnesium Bromide

A Grignard reagent with the formula CH3CH2MgBr, used in the formation of carbon-carbon bonds in organic synthesis.