Which of the Following Statements by a Marketing Manager Refers

question 217

Multiple Choice

Which of the following statements by a marketing manager refers to operational decisions, rather than strategy decisions?

• A) "Our target customers view most existing luxury sedans as dull, and they want performance as well as luxury."
• B) "Newspaper ads will be more cost effective than 30 second radio ads--given the price increase for radio this month."
• C) "We hope to earn a 15 percent return on investment with our plan."
• D) All of these statements refer to operational decisions.

---

Definitions:

Fans

Supporters or admirers of a particular person, team, or form of entertainment.

Vacuums

Devices that use suction to remove dirt and dust, typically from floors and other surfaces.

Towel

A piece of absorbent fabric or paper used for drying or wiping a surface, body, or hands.

Nobody's

Belonging to no one; not owned or claimed by anyone.