In a Firm That Has a Total Company Effort in Implementing

question 91

Multiple Choice

In a firm that has a total company effort in implementing the marketing concept:

• A) There are "fences" around individual departments.
• B) Not all departments impact customer satisfaction.
• C) The firm lacks a central focus.
• D) Departments-even very specialized ones-are guided by what customers want.
• E) The firm is more production-oriented than marketing-oriented.

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