Which of the Following Is NOT a Reason the Marketing

question 8

Multiple Choice

Which of the following is NOT a reason the marketing program should build customer equity?

• A) Marketing strategies do not contribute to customer equity.
• B) Expected profits depend on customer equity.
• C) Firms expect financial returns.
• D) Profit growth comes from customers.
• E) Customers are the source of revenue.

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Definitions:

Inconsistency

The lack of uniformity or stability in actions, values, methods, measures, principles, expectations, or outcomes.

Customer Service Experience

The perception and feelings of a customer about the support and services provided by a company throughout their purchase journey.

Customer Experience Management

The practice of designing and reacting to customer interactions to meet or exceed their expectations, thereby increasing customer satisfaction, loyalty, and advocacy.

Impression Management

Techniques and strategies used by individuals or organizations to control or influence perceptions of themselves in the eyes of others.