Macro-Marketing

question 309

Multiple Choice

Macro-marketing

• A) is a social process.
• B) concerns the activities of individual managers.
• C) is what people have in mind when they talk about marketing in everyday use.
• D) helps consumers that need a narrow assortment of products.
• E) applies only to nonprofit organizations.

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Definitions:

Collaborative Model

A framework or system used to enable multiple users or parties to work together on a common task or project, often in real-time.

Subscription Service

A business model where customers pay a recurring price at regular intervals for access to a product or service.

Cognitive Surplus

The collective time and talents available to humanity, particularly as it relates to engaging in collaborative activities utilizing digital technologies.

Collaborative Consumption

The coordinated sharing or exchange of goods and services through digital platforms or community-based practices, leveraging technology to facilitate peer-to-peer borrowing and lending.