Macro-Marketing

question 309

Multiple Choice

Macro-marketing

• A) is a social process.
• B) concerns the activities of individual managers.
• C) is what people have in mind when they talk about marketing in everyday use.
• D) helps consumers that need a narrow assortment of products.
• E) applies only to nonprofit organizations.

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Definitions:

Intervention Group

A group in a scientific study that receives the treatment or intervention being tested, as opposed to a control group which does not.

Control Group

A group in an experiment or study that does not receive treatment by the researchers and is then used as a benchmark to measure how the other tested subjects do.

Masking

A method used in research where the participants and/or researchers are unaware of which individuals are in the control group and which are in the experimental group, to prevent bias.

Confounding

A situation in which the effect of two variables on a third is not clearly distinguishable.