Which of the Following Statements Regarding Marketing Strategies Is FALSE

question 11

Multiple Choice

Which of the following statements regarding marketing strategies is FALSE?

• A) It is useful to think of the marketing strategy planning process as a narrowing-down process.
• B) These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm.
• C) Developing successful marketing strategies doesn't need to be a hit-or-miss proposition.
• D) These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market.
• E) Most companies implement more than one marketing strategy and related marketing plan at the same time.

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Definitions:

Perpetual Inventory System

The inventory system of a company that keeps a continuous (perpetual) record of inventory on hand and of the cost of goods sold.

Periodic Inventory System

An accounting method where inventory levels and cost of goods sold are determined at set intervals, typically annually.

Perpetual Inventory System

An inventory management approach where records of inventory levels are updated on a continuous basis as transactions occur.

Merchandise Inventory

Merchandise Inventory refers to the products a company has in stock that are ready to be sold, represented as an asset on the balance sheet.