Developing a Set of Specific Qualitative and Quantitative Screening Criteria

question 216

Multiple Choice

Developing a set of specific qualitative and quantitative screening criteria

• A) increases the different opportunities--and strategy possibilities--in the market.
• B) can make it difficult to zero in on the best target market and marketing mix.
• C) cannot help eliminate potential strategies that are not well suited for the firm.
• D) can help a manager define what business and markets the firm wants to compete in.
• E) highlights advantages of a strategy but does not make it clear why you should select that strategy.

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Definitions:

Ecosystem

A biological community of interacting organisms and their physical environment, considered as a system of energy flow and nutrient cycling.

Habitat

Type of environment in which a species typically lives.

Community

A group of interacting organisms sharing an environment, often considered within the context of ecological studies of how various species relate to each other within a shared space.

Niche

The role or function of an organism or species within an ecosystem, including its habitat, resource use, and contributions to its community.