Developing a Set of Specific Qualitative and Quantitative Screening Criteria

question 216

Multiple Choice

Developing a set of specific qualitative and quantitative screening criteria

• A) increases the different opportunities--and strategy possibilities--in the market.
• B) can make it difficult to zero in on the best target market and marketing mix.
• C) cannot help eliminate potential strategies that are not well suited for the firm.
• D) can help a manager define what business and markets the firm wants to compete in.
• E) highlights advantages of a strategy but does not make it clear why you should select that strategy.

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Definitions:

Ethical Lapses

Situations where individuals or organizations fail to act in accordance with moral principles or standards, leading to misconduct or unethical behavior.

Turnover

The process by which an organization's workforce is renewed through the departure and replacement of employees.

Empowering Leadership

A leadership style that emphasizes the enhancement of employees' intrinsic motivation, confidence, and capability to achieve work-related goals.

Psychological Capital

A concept in positive psychology that focuses on an individual's positive psychological state, characterized by self-efficacy, optimism, hope, and resilience.