GreatGadgets, an Internet-Based Marketer of Innovative Gift Items, Decides to Sell

question 103

Multiple Choice

GreatGadgets, an Internet-based marketer of innovative gift items, decides to sell products in its own retail stores--to reach consumers who don't like to buy without first seeing the item in person. This is an example of:

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.

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Definitions:

Truth in Lending Act

A federal law designed to promote informed use of consumer credit by requiring disclosures about its terms and cost.

Accurate Information

Data or details that are precise, correct, and free from error.

Competence

The ability or capacity to do something effectively, often referring to the requisite skills, knowledge, and experience needed to perform tasks successfully.

Intelligence

The ability to learn from experience, solve problems, and adapt to new situations.