BeQuick, a Fast-Food Restaurant, Has Always Operated Outlets in Malls

question 207

Multiple Choice

BeQuick, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but operate in airports, zoos, casinos, and military bases, BeQuick is pursuing what type of opportunity?

• A) Product development.
• B) Market development.
• C) Differentiation.
• D) Market penetration.
• E) Diversification.

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Definitions:

Service Department

A division within a company that provides essential support services to the production or primary departments.

Prepress Department

A sector within a printing company responsible for preparing materials for printing, including layout, proofing, and plate making.

Computer Workstations

Computers engineered for high efficiency, specifically tailored for scientific or technical tasks.

Employees

Individuals who work for a business or organization and may receive compensation in the form of wages, salary, or benefits.