Marketing Can Be Viewed as a Set of Activities Performed

question 250

True/False

Marketing can be viewed as a set of activities performed by organizations, but not as a social process.

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Definitions:

Machine Bureaucracy

A highly structured organizational form that operates through standardized procedures and a clear hierarchy of authority.

Centralization

Centralization refers to the concentration of decision-making authority and control at the top levels of an organizational hierarchy.

Decision Making

The process of selecting a course of action from multiple alternatives to achieve a desired outcome.

Divisionalized Form

A type of organizational structure where operations are separated into semi-autonomous units or divisions, each responsible for its own performance.