Which of the Following Is the Best Example of the Marketing

question 319

Multiple Choice

Which of the following is the best example of the marketing concept in action?

• A) A product manager tells her sales force "the inventory in the warehouse must be sold if we are to make a profit, so redouble your sales efforts."
• B) A manufacturer of industrial chemicals adapts its formulas and goes after the big consumer cleaning market.
• C) A cleaning supplies firm learns that many consumers are having trouble hiring maids-so it develops a plan to offer customers complete house cleaning services.
• D) An Internet retailer finds that shoppers are abandoning their shopping carts before checking out, so it promotes its $10 discount on each customer's first purchase.
• E) A student group wants to hold an awards banquet, so it buys Krispy Kreme donuts and sells them to friends who want to help the club achieve its objectives.

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Definitions:

Engineering Expertise

Specialized knowledge and skills in the field of engineering that contribute to the design, construction, and maintenance of structures, systems, or products.

Environmental

Pertaining to the natural world and the impact of human activity on its condition.

CAD Requirements

Specifications and criteria needed for the effective use of computer-aided design technology in drafting and design processes.

Holding Cost

The expenses associated with storing unsold goods or materials, including warehouse space, insurance, spoilage, and opportunity costs.