A Marketing Manager Planning to Launch a Successful New Product

question 164

Multiple Choice

A marketing manager planning to launch a successful new product should begin by:

• A) obtaining financing for the venture.
• B) designing products that interest him or her.
• C) identifying a product or service that customers need.
• D) choosing a business partner.
• E) establishing a legal corporation.

Identify strategies for minimizing message distortion in communication.

Understand the key factors that contribute to successful cultural and organizational change.

Identify strategies to overcome resistance to organizational change.

Recognize the importance of leadership roles in facilitating organizational change.

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Definitions:

Gross Margin

The difference between sales revenue and cost of goods sold, representing the fundamental profit derived from trading activities, before deduction of operating expenses.

Operations

Activities involved in the day-to-day running of a business for the purpose of producing value for the stakeholders.

Variable Costing

An accounting method that includes only variable production costs—direct materials, direct labor, and variable manufacturing overhead—in the cost of goods sold.

Absorption Costing

A calculation approach that encompasses all expenses of production, such as materials, labor, and all overheads, both variable and fixed, in determining a product's price.