Which of the Following Statements Best Describes the Modern View

question 367

Multiple Choice

Which of the following statements best describes the modern view of marketing?

• A) The job of marketing is to get rid of whatever the company is producing.
• B) Marketing should take over production, accounting, and financial services within a firm.
• C) Marketing is concerned with generating a single exchange between a firm and a customer.
• D) Marketing begins with anticipating potential customer needs.
• E) Production, not marketing, should determine what goods and services are to be developed.

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Definitions:

MP3 Player Market

Refers to the commercial segment involved in the manufacturing and selling of digital audio players that play music and media stored in the MP3 format.

Relative Advantage

The degree to which a new product or service is perceived as better than existing alternatives by consumers.

System 1

Refers to the fast, instinctive, and emotional way of thinking, as opposed to the slower, more logical System 2.

Microsoft Windows

Microsoft Windows is a group of several proprietary graphical operating system families, developed and marketed by Microsoft.