Which of the Following Statements Is FALSE

question 371

Multiple Choice

Which of the following statements is FALSE?

• A) Marketing is most important in a pure subsistence economy.
• B) Marketing should provide direction for production, accounting, and financial activities.
• C) Marketing builds long-lasting relationships that benefit the selling firm.
• D) Marketing doesn't occur unless two or more parties are willing to exchange something for something else.
• E) Marketing anticipates customer needs.

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Definitions:

Cash Inflows

Money received by a business from its operational, financing, or investment activities.

Investment Projects

Initiatives undertaken by a business or organization to invest in new assets, technology, or resources with the expectation of generating future benefits.

Total-Cost Approach

A pricing strategy that considers all costs associated with producing and delivering a product or service to determine its selling price.

Discount Rate

The interest rate used to discount future cash flows to present value.