One Basic Idea of the Marketing Concept Is

question 74

Multiple Choice

One basic idea of the marketing concept is

• A) a production orientation must guide the whole system.
• B) an organization should build "fences" around its own departments.
• C) survival and success require a profit.
• D) a firm should "give customers what it produces best."
• E) a firm's obligation to have a positive effect on society.

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Definitions:

C.O.D.

C.O.D. stands for Cash on Delivery; it is a transaction where payment is collected at the time of delivery rather than in advance.

Misrepresentation

The act of providing false, misleading, or incorrect information, typically with the intention to deceive.

Incidental Damages

Additional expenses incurred by one party due to another's breach of contract, above and beyond the direct damages or loss suffered.

Swimsuits

Clothing designed for people to wear while swimming.