From the Perspective of Macro-Marketing, E-Commerce Specialists CarFax (Which Provides

question 14

Multiple Choice

From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:

• A) auto manufacturers need to sell direct to consumers.
• B) the market needs competitive rivals to auto dealerships.
• C) the information they provide makes the exchange process between producers and consumers more efficient and effective.
• D) the role of the automotive sales person is becoming obsolete.
• E) consumers live far distances from most automotive plants

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Definitions:

Leadership

The action of leading a group or organization, or the ability to do this.

Ancient Maya

A Mesoamerican civilization known for its hieroglyphic script, architecture, mathematics, calendar, and astronomical system, flourishing in present-day Mexico, Guatemala, Belize, Honduras, and El Salvador.

Calendar

A system of organizing days for social, religious, commercial, or administrative purposes, often based on lunar, solar, or lunisolar cycles.

Interdependence

A relationship between entities where each is mutually dependent on the other, often found in ecological systems, economies, and social relationships.