Which of the Following Practices Would Suggest That Acme Tools

question 304

Multiple Choice

Which of the following practices would suggest that Acme Tools practices a marketing orientation:

• A) sets inventory levels with customer requirements and costs in mind.
• B) sells products that it can make easily for its customers.
• C) focuses its advertising efforts on product features and how products are made.
• D) views customer service as an activity required to reduce consumer complaints.
• E) ends its relationship with customers when a sale is made.

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Definitions:

Request

The act of politely or formally asking for something.

Inspirational Appeal

An influence tactic that seeks to motivate and engage others by appealing to their emotions or ideals.

Enthusiasm

A strong excitement or eagerness about doing something or about something that interests one.

Commitment

A psychological state or an enduring pledge or promise that influences an individual's or group's persistence and dedication to a goal, task, or relationship.