Examlex
Which of the following is one of the three basic ideas in the "marketing concept?"
Unauthorized Use
The utilization of resources, information, or property without permission, which can result in legal or security issues.
Infringements
Violations or breaches of laws, rules, agreements, or patents.
Trade Names
Names under which businesses operate and are known to the public, distinct from their legal names.
Customer Lists
A comprehensive collection of information about customers, including contact details, preferences, and purchase history, used for marketing and customer relationship management.
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