The Fact That Many Americans Want the Convenience of Driving

question 104

Multiple Choice

The fact that many Americans want the convenience of driving gas-guzzling trucks and sport utility vehicles-which also contribute disproportionately to pollution and global warming-is an example of

• A) the micro-macro dilemma.
• B) discrepancies in customer value.
• C) marketing ethics.
• D) the responsibilities of the marketer.
• E) the marketing concept.

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Definitions:

Telemarketing

Using the telephone to interact with and sell directly to consumers.

Direct Mail

A marketing strategy that involves sending promotional materials or products to potential customers through postal mail.

Account Opportunity Level

A rating or assessment of the potential value or profitability that a particular customer or account could bring to a company.

Product

is any good, service, or idea that can be offered to a market to satisfy a want or need.