The "Marketing Concept" Says That a Business Firm Should Aim

question 138

Multiple Choice

The "marketing concept" says that a business firm should aim all of its efforts at:

• A) doing more advertising and selling than competitors.
• B) selling what the company produces.
• C) satisfying customers-regardless of profitability.
• D) satisfying its customers-at a profit.
• E) producing those products which it can make at lowest cost.

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Definitions:

General Shoe Doctrine

Pertains to legal principles derived from National Labor Relations Board rulings, emphasizing employer neutrality during union organizing efforts.

Attitudes Toward Unions

Refers to the perceptions and opinions that workers, employers, and the general public hold regarding labor unions and their role in representing employee interests.

Organize Nonunion Workers

The process of rallying workers who are not currently represented by a union in order to advocate for their collective rights and interests.

Authorization Cards

Documents signed by employees to indicate their desire for a union to represent them, often used in the process of forming a union.