Macro-Marketing

question 272

Multiple Choice

Macro-marketing:

• A) Emphasizes how the whole marketing system works.
• B) Considers how marketing affects society, but not how society affects marketing.
• C) Matches homogeneous supply and demand.
• D) Is mainly concerned with the activities of individual organizations.

---

Definitions:

Distrust Technology

The skepticism or reluctance to use or depend on technological systems or devices, often due to concerns over privacy, security, or authenticity.

Employee Base

The collective group of employees working in an organization or business.

Conversion Risk

The uncertainty associated with changing one form of currency to another, which may result in financial loss due to fluctuating exchange rates.

Behavioral Feasibility

Assesses whether the people and organizational culture will adapt to changes required by a proposed system or project.