From the Perspective of Macro-Marketing, E-Commerce Specialists CarFax (Which Provides

question 14

Multiple Choice

From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:

• A) auto manufacturers need to sell direct to consumers.
• B) the market needs competitive rivals to auto dealerships.
• C) the information they provide makes the exchange process between producers and consumers more efficient and effective.
• D) the role of the automotive sales person is becoming obsolete.
• E) consumers live far distances from most automotive plants

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Definitions:

Cold War

A period of geopolitical tension between the Soviet Union and the United States and their respective allies from the end of World War II until the dissolution of the Soviet Union, characterized by threats, propaganda, and other measures short of open warfare.

Civil Liberties

Individual rights and freedoms that are protected from infringement by the government, such as freedom of speech, privacy, and equality before the law.

Higher Education

Refers to education beyond the secondary level, particularly as provided by colleges, universities, and professional schools, offering undergraduate and graduate degrees.

Civil Rights

The rights of citizens to political and social freedom and equality, often protected by law against discrimination or oppression.