An Important Step in Applying the Marketing Concept Is

question 103

Multiple Choice

An important step in applying the marketing concept is:

• A) changing the firm's organizational structure.
• B) changing the firm's management methods and procedures.
• C) appointing someone with a marketing management background to be the firm's president.
• D) hiring a marketing consultant.
• E) committing to customer satisfaction.

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Definitions:

Intercostal Muscles

Muscles located between the ribs that play a role in the breathing process.

Thoracic Cavity

The part of the body located between the neck and the abdomen that houses organs such as the heart and lungs.

Mucus-Secreting Cells

Specialized cells found in various parts of the body that produce and release mucus, which serves protective and lubricating functions.

Bronchial Tree

A series of tubes that begins where the distal end of the trachea branches.