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An effective macro-marketing system matches heterogeneous supply with heterogeneous demand.
Outgroup Homogeneity Effect
A psychological phenomenon in which an individual perceives members of a group to which they do not belong as being more similar to each other than they actually are.
Aversive Racists
Individuals who hold subconscious negative attitudes towards a race but consciously endorse egalitarian values and believe they are non-prejudiced.
Egalitarian Values
Egalitarian values are principles that emphasize equality and equal rights across all aspects of society, including race, gender, and socioeconomic status.
Negative Feelings
Emotions such as sadness, anger, frustration, or fear, that are unpleasant or undesirable to an individual.
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