From a Micro View, Marketing

question 92

Multiple Choice

From a micro view, marketing

• A) applies to large corporations but not to a new venture started by one person.
• B) is an important social process.
• C) emphasizes how the whole marketing system works.
• D) is a set of activities performed by an individual organization to satisfy its customers.
• E) directs an economy's flow of goods and services from producers to consumers.

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Definitions:

Legitimate Power

Power that stems from being elected or appointed to a specific position or office.

Fellow Students

Peers or colleagues who are enrolled in the same educational institution or course.

Prescriptive

Relating to the imposition or application of rules or recommendations, often in a directive manner.

Productive

Refers to achieving significant results or output efficiently in a given period.