A Local Symphony Group That Has Adopted the Marketing Concept

question 191

Multiple Choice

A local symphony group that has adopted the marketing concept would be most likely to

• A) lower ticket prices until all its concerts sell out.
• B) advertise so consumers know about the quality of the musicians who play in its concerts.
• C) find out what kind of music local residents want to hear.
• D) use only its best musicians to handle solo performances.

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