Macro-Marketing

question 85

Multiple Choice

Macro-marketing:

• A) is concerned with the activities performed by individual business organizations.
• B) tries to match heterogeneous supply capabilities with heterogeneous demands for goods and services.
• C) is concerned with how effectively and fairly an individual business organization performs.
• D) assumes that the effectiveness and fairness of all macro-marketing systems must be evaluated in terms of the same social objectives.

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Definitions:

Total-quality Management

A comprehensive approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback.

Meaningful Feedback

Constructive and detailed feedback that is valuable to the recipient, aiding in performance improvement and personal development.

Development Focus

An approach that prioritizes employee growth and learning as a key part of organizational strategy.

Trait Methods

Psychological analysis and assessment techniques that focus on identifying and measuring the characteristics, or traits, that make up an individual’s personality.