A Firm with a Marketing Orientation

question 278

Multiple Choice

A firm with a marketing orientation:

• A) has little need for salespeople.
• B) sells what it can make easily.
• C) tries to determine customers' needs before developing its product.
• D) focuses advertising on product features.

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Definitions:

Access to Resources

The ability or opportunity to obtain and use necessary resources, such as raw materials, knowledge, or financial assets, which can significantly affect living conditions and economic development.

Birth Spacing Interval

The period between consecutive births, affecting maternal and child health as well as population growth and family planning.

Hunters and Gatherers

Societies or groups that rely primarily on wild sources of food, obtained through hunting animals, fishing, and gathering plants, rather than agricultural cultivation.

Fertility Rates

The average number of children born to a woman over her lifetime within a specific population or country.