A Firm with a Marketing Orientation

question 278

Multiple Choice

A firm with a marketing orientation:

• A) has little need for salespeople.
• B) sells what it can make easily.
• C) tries to determine customers' needs before developing its product.
• D) focuses advertising on product features.

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Definitions:

Mid-ocean Ridge

An underwater mountain range, formed by plate tectonics, that encircles the globe and is the site of new oceanic crust formation.

Terranes

Geologically distinct regions that may have been brought together by past tectonic processes.

Linear Island Chain

A series of islands aligned in a straight or nearly straight line, often created by volcanic activity along a tectonic plate boundary or hotspot.

Hot Spots

Regions in the Earth's mantle that are exceptionally hot, causing volcanic activity at the Earth's surface, independent of tectonic plate boundaries.