Which of the Following Is an Activity That Should Be

question 26

Multiple Choice

Which of the following is an activity that should be undertaken by a salesperson and others in an organization as part of a successful aftermarketing effort?

• A)The salesperson should establish and maintain a customer information file.
• B)The salesperson should passively listen and positively respond to buyer objections.
• C)The salesperson should focus more on acquiring new customers than servicing existing ones.
• D)The salesperson should ask for commitment if all objections of a customer have been resolved.

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Definitions:

Dominant Firms

Companies that have a major portion of market share and can significantly influence market conditions and prices.

New Products

Items or services that have recently been introduced to the market and offer new features, functionalities, or benefits to consumers.

Market Economies

Economic systems in which economic decisions and pricing are guided by the interactions of citizens and businesses rather than by central planning.

Product Innovation

The process of developing new products or significantly improving existing ones to meet consumer needs or open new markets.