Which of the Following Is True of the Various Implications

question 49

Multiple Choice

Which of the following is true of the various implications for service marketers?

• A)Many service firms have been criticized for not using advertising as a major element of the promotion mix.
• B)The sum total of the marketing mix elements cannot predict the total impact of a firm's marketing strategy.
• C)Unlike tangible products,services are not subject to distribution in the marketing sense of the word.
• D)The slack created by restricting one element cannot be compensated by heavier emphasis on another.

---

Definitions:

Increased Reserve Capacity

An enhancement in the ability or potential of a system or organism to respond to challenges or perform beyond its usual limits.

Seattle Longitudinal Study

A research project initiated by K. Warner Schaie that investigates cognitive abilities across the lifespan, focusing on adults and the aging process.

Cognitive Complex Occupations

Jobs that require a high level of mental efforts and tasks involving problem-solving, decision making, and creative thinking.

Genetic Endowment

The set of genes and genetic information an individual inherits from their parents, influencing various aspects of their physical and psychological traits.