A Computer Manufacturer Markets Its Computers Through a Variety of Methods-Telemarketing,catalog

question 3

Multiple Choice

A computer manufacturer markets its computers through a variety of methods-telemarketing,catalog selling,cable selling,and online selling-that do not involve the use of intermediaries.Which of the following channels or types of marketing is the manufacturer using?

• A)Horizontal channel
• B)Direct channel
• C)Intermediary marketing
• D)Administered marketing

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Definitions:

Group Boycott

An agreement by two or more sellers to refuse to deal with a particular person or firm.

Engine Parts Company

A company specializing in the manufacture, distribution, or sale of components used in the construction or repair of engines.

Sherman Act

A landmark federal statute in the field of United States antitrust law passed by Congress in 1890 which prohibits monopolistic and anti-competitive practices.

Per Se Violation

An action that is inherently illegal, regardless of intent or the circumstances surrounding the action.