The Direct Channel of Distribution Is Often Used in the Distribution

question 55

Multiple Choice

The direct channel of distribution is often used in the distribution of organizational goods because:

• A)the structure of most organizational markets is characterized by relatively few customers.
• B)the manufacturers lack economic power for hiring intermediaries.
• C)most of the markets are geographically dispersed and heterogeneous.
• D)many organizational products need a great deal of presale and postsale services.

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Definitions:

Steamboat Navigation

The use of steam-powered vessels to transport goods and passengers across rivers, lakes, and coastal waters, revolutionizing travel and trade in the 19th century.

U.S. Supreme Court

The highest court in the United States, with ultimate appellate jurisdiction over all federal courts and over state court cases involving issues of federal law, plus original jurisdiction over a small range of cases.

Harriet Martineau

A British social theorist and writer known for her works on sociological, economic, and political themes, including early advocacy for women's rights and abolitionism.

Alexis de Tocqueville

A French political thinker and historian best known for his works "Democracy in America," offering insights into American society and democracy in the 1830s.