Venus Inc ,A Producer of High-End Computer Software,provides Merchandising Aids to to Its

question 76

Multiple Choice

Venus Inc. ,a producer of high-end computer software,provides merchandising aids to its distributors in the form of interactive videos on the application of the software.It offers distribution allowances to resellers for putting up special counter displays of its exclusive range of products.It aims to accelerate the sales of its newly launched product through these measures.In this scenario,Venus Inc.is employing a _____.

• A)profile marketing strategy
• B)push marketing strategy
• C)pull marketing strategy
• D)target marketing strategy

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Definitions:

Induction and Socialization

The process through which new employees are integrated into an organization, familiarizing them with its culture, values, and norms.

Transnational Human Capital

Transnational human capital refers to the skills, knowledge, and experience possessed by people that can be utilized across international borders, often enhancing global business operations and fostering cross-cultural understanding and cooperation.

Customizing Products

The process of modifying or building products to meet individual customer needs or preferences.

Performance Management

The process of ensuring employees' activities and outputs align with an organization's goals, often involving planning, monitoring, and reviewing employees’ work objectives and contributions.