Which of the Following Is True of a Corporate Vertical

question 57

Multiple Choice

Which of the following is true of a corporate vertical marketing system?

• A)It unites independent retailers for the purposes of pool buying to improve their competitive position.
• B)It has a strong channel leader at or near the end of the channel.
• C)It is exemplified by the franchise system of a popular apparel store.
• D)It involves a manufacturer's single ownership of two or more levels of a channel.

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Definitions:

Accrual

The accounting method that recognizes revenues and expenses when they are incurred, regardless of when cash is exchanged.

Unexpired Insurance

The portion of paid insurance premiums that is applicable to future periods, representing coverage that has not yet been used or expired.

Accrued Asset

An asset that represents revenues or incomes that have been earned but not yet received in cash or recorded.

Fiscal Period

A specific time period for which a business conducts financial accounting and reporting, often a year, split into quarters or months.