Duncan Corp

question 87

Multiple Choice

Duncan Corp.introduces four modified versions of its popular brand of Maxims morning cereal.The four new variants of cereal include "Maxims Corn Flakes," "Maxims Raisin Bran," "Maxims Honey Clusters," and "Maxims Brown Sugar and Oats." In doing so,Duncan has used a _____ approach with its Maxims cereal brand.

• A)line extension
• B)multibranding
• C)brand extension
• D)franchise extension

---

Definitions:

Unperfected

A term used in law to describe a security interest or claim that has not been formally established or completed according to legal requirements.

Priority

The status of being given more importance or attention before other things.

Default

Failure to fulfill an obligation, especially failure to meet a financial obligation or to appear in court when required.

Secured Party

An individual or entity that holds an interest, typically a security interest, in another's property as collateral for a debt.