The Marketing Concept and the Accompanying Approach to Personal Selling

question 60

Multiple Choice

The marketing concept and the accompanying approach to personal selling view _____ as merely the first step in a long-term relationship-building process,not as the end goal.

• A)customer objections
• B)the final purchase decision
• C)the initial sale
• D)prospecting decisions

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Definitions:

Merchandising Company

A business that purchases goods and sells them at a higher price without changing their form.

Manufacturing Company

A type of business that produces finished goods from raw materials through the use of labor and machinery.

Cost of Goods Sold

Cost of Goods Sold (COGS) represents the direct costs attributable to the production of the goods sold by a company, including the cost of materials and labor used to create the product.

Cost of Goods Manufactured

The total cost associated with producing goods, including materials, labor, and overhead, within a certain period.