_____ Is a Nonpaid Form of Nonpersonal Communication About an Organization

question 34

Multiple Choice

_____ is a nonpaid form of nonpersonal communication about an organization and its products that is transmitted through a mass medium in the form of a news story.

• A)Advertising
• B)Sales promotion
• C)Publicity
• D)Direct marketing

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Definitions:

Sixteenth Century

The period from 1501 to 1600 in the Gregorian calendar, marked by significant events such as the Renaissance and the Age of Discovery.

Anecdotes

Short, often amusing or interesting stories about real incidents or people.

Experiments

Controlled procedures carried out to investigate the effects of a variable by systematically manipulating it and observing the outcome.

Phrenologists

Practitioners of phrenology, a now-discredited theory that linked the shape of an individual's skull with their personality traits and mental abilities.