Which of the Following Best Describes Personal Selling

question 78

Multiple Choice

Which of the following best describes personal selling?

• A)Personal selling is a paid form of communications about an organization,its products,or its activities that is transmitted through a mass medium.
• B)Personal selling is a nonpaid form of communication that seeks to influence the attitudes,feelings,and opinions of stockholders,suppliers,employees,and political bodies about an organization.
• C)Personal selling is face-to-face communication with potential buyers to inform them about and persuade them to buy an organization's product.
• D)Personal selling is an activity that offers customers or resellers a direct inducement for purchasing a product.

---

Definitions:

Dominant

Exerting power or influence over others; more pronounced or effective than others.

Independent

The state or condition of being free from outside control or support, capable of thinking or acting for oneself.

Grandparents

The parents of one's parents, often playing unique roles in family structures through guidance, support, and transmission of cultural and familial traditions.

Generativity

A stage of adult development where individuals seek to guide and nurture the next generation.