Creswell Farms Produces and Sells Clover Honey and Wants to Expand

question 62

Multiple Choice

Creswell Farms produces and sells clover honey and wants to expand its product line.A brainstorming session results in 40 different product suggestions,which include honey-based salad dressings,honey-flavored sandwich spreads,honey-coated peanuts,honey-flavored yogurts,and a ham glaze.In this scenario,Creswell Farms is in the _____ stage of the new product development process.

• A)project planning
• B)test marketing
• C)idea generation
• D)product development

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Definitions:

Comply

To act according to a request, command, or a set of rules.

Deindividuation

A psychological state where an individual in a group loses self-awareness and feels less responsible for their actions, often leading to uninhibited behavior.

Anonymous

Describes actions or statements made without revealing one's identity.

Social Facilitation

The phenomenon where an individual's performance improves because they are in presence of others.