_____ Segmentation Refers to an Approach That Identifies Specific Households

question 12

Multiple Choice

_____ segmentation refers to an approach that identifies specific households in a market by focusing on local neighborhood areas to create classifications of actual,addressable,mappable neighborhoods where consumers live and shop.

• A)Psychographic
• B)Social
• C)Benefit
• D)Geodemographic

---

Definitions:

Required Return

The minimum rate of return an investor expects to achieve by investing in a particular asset, taking into account the risk associated with the investment.

Real Return

The return on an investment after adjusting for inflation, showing the actual purchasing power gained or lost.

Coupon

The interest rate on a bond, typically paid semiannually to the bondholders.