Which of the Following Is True of the Idea Screening

question 61

Multiple Choice

Which of the following is true of the idea screening phase of the new product development process?

• A)New product ideas are not eliminated merely because they are outside the fields of a firm's interest in this stage.
• B)Lack of technology and resources is often not a useful reason to discount new product ideas in this stage.
• C)A firm needs to consider three categories of risk and its associated risk tolerance in this stage prior to reaching a decision.
• D)Unlike the idea generation stage,this stage is not involved in expanding viable ideas into full product concepts.

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Definitions:

Observable Culture

Aspects of an organization's culture that can be seen and experienced directly, such as rituals, dress codes, and office layout.

Rites And Rituals

Established ceremonies or actions performed in a prescribed sequence, often significant in cultural or organizational contexts.

Norms

Shared guidelines or expectations within a group or society about how members should act in certain situations.

Observable Culture

The visible and tangible elements of a corporate culture, such as rituals, symbols, behaviors, and physical settings that can be seen and experienced by members.