Which of the Following Is Most Likely to Help the Management

question 51

Multiple Choice

Which of the following is most likely to help the management of an organization in avoiding market risks?

• A)It must be willing to dedicate the necessary resources and time to pursue critical projects.
• B)It must establish progress goals so that "proceed" or "do not proceed" decisions can be reached.
• C)It must be willing and able to shift its new product efforts to keep pace with change.
• D)It must decide the level of commitment it will extend in terms of time and budgetary expenditures.

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Definitions:

Marketing Mix

A set of marketing tools—often referred to as the 4Ps (product, price, place, and promotion)—that businesses use to pursue their marketing objectives.

Competitive Price

A pricing strategy where a product or service is offered at a price considered to be more attractive than those of the competitors.

Television Advertisements

Marketing messages broadcasted through television channels to promote products, services, or ideas to a wide audience.

Market Segmentation

The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs.