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In the market segmentation process,the delineation of a firm's current situation is followed by the determination of:
Long-Term Memory
The segment of the memory system responsible for storing information over extended periods, from hours to a lifetime.
Traumatic Experience
An emotional or psychological response to an event or circumstance that is deeply disturbing or distressing.
Memory
The capability of the mind to retain and recall information.
Repression
A defense mechanism where unwanted thoughts and feelings are unconsciously excluded from consciousness.
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