Which of the Following Is a Limitation of a Brand-Manager

question 82

Multiple Choice

Which of the following is a limitation of a brand-manager system?

• A)Managers following this system often pay inadequate attention to new products.
• B)This system can be used only in organizations that have one dominant product line.
• C)Managers following this system are more concerned with the profitability of all of the organization's brands than with their own brand's profitability.
• D)Managers following this system believe in category management rather than product management.

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Definitions:

Artificial Barriers

Obstacles that are not based on actual physical limitations but are constructed through societal or organizational practices, hindering equity or progress.

Attitudinal Bias

Involves preconceived notions or judgments that influence an individual's perceptions and behaviors towards others, often leading to unfair treatment.

Fast-Track Program

A program that encourages new managers with high potential to remain with an organization by enabling them to advance more rapidly than those with less potential.

Referral Program

A systematic approach businesses use to encourage employees or customers to recommend qualified candidates for job positions or services.