In the Process of Market Segmentation,while Determining Consumer Needs and Wants,it

question 94

Multiple Choice

In the process of market segmentation,while determining consumer needs and wants,it is advisable for a company to:

• A)forego undiscovered needs even if it possesses adequate venture capital to uncover them.
• B)transcend the barriers that the industry places on its range of need satisfaction activities.
• C)use this step for the generation of theoretical strategies rather than operational concepts.
• D)modify or enhance offerings with relevant changes in technology for practical benefit.

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Definitions:

Political Category

A classification used in the analysis and discussion of political phenomena, often based on ideology, affiliation, or governance structure.

Inequality

The state of not being equal, especially in status, rights, and opportunities.

Denial

A defense mechanism in which confrontation with a reality or fact is avoided by denying the existence of the problem or reality itself.

Genocide

The deliberate killing of a large group of people, especially those of a particular ethnic group or nation, with the intent to destroy that group.