Consumer Attitudes,preferences,and Benefits Sought,which Are Determined Through Marketing Research

question 74

Multiple Choice

Consumer attitudes,preferences,and benefits sought,which are determined through marketing research:

• A)are commonly used as operational concepts for segmentation purposes.
• B)are directly translated into theoretical concepts about target markets.
• C)need not always be aligned with the organization's overall strategic objectives.
• D)are unaffected by factors like development of new technology or nature of the industry.

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Definitions:

Flexible Benefit Programs

Employee benefit plans that allow individuals to choose the benefits that best meet their personal needs or circumstances.

Finances

The management of large sums of money, especially by governments or large companies, involving investment, borrowing, lending, budgeting, and forecasting.

Challenging Goals

Objectives that are ambitious and require effort and determination to achieve, often leading to personal or professional growth.

Global Competitive Market

A marketplace characterized by the presence of competitors from all over the world, influencing prices, products, and strategies.