In Which of the Following Situations Is It Appropriate for a Firm

question 14

Multiple Choice

In which of the following situations is it appropriate for a firm to become a mass marketer?

• A)When the market is large and consists of several segments that are almost equal in size
• B)When heavy users make up such a large proportion of the sales volume that they are the only relevant target
• C)When the largest segment is composed of light users,and hence,targeting them would yield the highest profits for the firm
• D)When the brand is not dominant in the market,and targeting a large segment would benefit sales and profits

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Definitions:

Foreland Basin

A structural basin located in front of mountain ranges, formed by the earth's crust flexing downward due to the weight of thrust sheets.

Island Arc

An arc of volcanic islands that forms along the edge of a tectonic plate, usually above a plate that is being subducted.

Rifting

The process by which the Earth's crust is stretched and broken apart, leading to the formation of rift valleys and, eventually, new ocean basins.

Mesozoic

The geological era between 252 to 66 million years ago, known for the dominance of dinosaurs.