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Johnson & Coleman Has Created a New Line of Premium

question 69

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Johnson & Coleman has created a new line of premium quality writing desks.The company marketed the product by highlighting its durability and functionality.According to the VALS™ framework,to which of the following psychographic groups would the writing desk appeal the most?


Definitions:

Dichotomous-Psychoanalytic Model

A theoretical framework that categorizes psychological phenomena into binary oppositions, often integrating Freudian concepts.

Sexual Experiences

Various forms of participation in sexual activity.

Fertility Decisions

Choices related to the planning, delaying, or avoiding of pregnancy, often influenced by personal, medical, and socio-economic factors.

Safer Sex

Practices adopted during sexual activity to minimize the risk of contracting or transmitting sexually transmitted infections, including the use of condoms and dental dams.

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