Indie Frost Is a Website That Sells Snowboarding Gear

question 32

Multiple Choice

Indie Frost is a website that sells snowboarding gear.A common strategy the website employs is to offer a high discount on one of its products for a short period of time.The website has found this strategy to have a high success rate since consumers tend to buy the product impulsively due to its low cost.The nature of the website and its marketing strategy suggests that Indie Frost targets the _____ of the VALS™ framework.

• A)Thinkers
• B)Experiencers
• C)Survivors
• D)Believers

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Definitions:

Average Product

The output per unit of input, calculated by dividing total output by the total number of units of input.

Production Possibilities

Different combinations of two or more goods and services that can be produced in a given time period, given a certain amount of resources and technology.

Total Product

The overall quantity of output that a firm produces, usually in relation to a given amount of input.

Marginal Products

The additional output that results from using one more unit of a production input, keeping all other inputs constant.